Acceptable Use Policy

Version 2

This policy forms part of the Terms of Service between you and STOREMINK LLP, a limited liability partnership registered with limited liability under the Limited Liability Partnership Act, 2008 (LLPIN ADC-5432), incorporated on 21 September 2026, with its registered office at Bala ji Colony, Faridkot, Punjab, India. In this policy, "StoreMink", "we", "us" and "our" mean STOREMINK LLP.

This policy is available in English and, on request at support@storemink.com, in any language listed in the Eighth Schedule to the Constitution of India.

This policy applies to you, to everyone you give access to your store, and to what your customers post on your store. It exists so that one merchant's conduct cannot put every other merchant at risk.

1. What you may not sell

You may not sell anything that is illegal where you or your customer are located. In particular, you may not sell:

• Weapons, ammunition, explosives and their parts.
• Illegal drugs, controlled substances and drug paraphernalia.
• Medicines or medical devices that you do not hold the licence to sell, or that need a prescription you do not check.
• Electronic cigarettes, and any other product whose sale is banned in India.
• Tobacco, alcohol and cannabis products, and anything else only adults may buy, unless you hold every licence needed and check buyers' age yourself. StoreMink does not check age for you.
• Counterfeit, replica or infringing goods, and anything you are not allowed to resell.
• Stolen goods, and stolen, scraped or leaked data.
• Human remains, body parts or body fluids, and protected wildlife or products made from it.
• Sexually explicit material and adult services.
• Securities, virtual currency, and anything that works as a deposit, loan, insurance or investment product.
• Gambling, betting, lotteries and games of chance that you are not licensed to offer.
• Online money games, and anything that promotes them. These are banned in India.
• Government identity documents, licences and official credentials, and fake documents of any kind.
• Hazardous goods that you are not licensed and equipped to pack and ship.
• Tools, services or instructions whose main purpose is to break into systems, defeat security or harass someone.

2. Content you may not publish

You may not publish on your store, and your customers may not post there, anything that:

• Belongs to someone else and that you have no right to use.
• Is obscene or pornographic, is sexual material involving children, or invades another person's privacy, including their bodily privacy.
• Insults or harasses a person because of their gender, is racially or ethnically offensive, or promotes hatred between groups because of religion or caste in order to provoke violence.
• Relates to or encourages money laundering or gambling.
• Is harmful to children.
• Infringes a patent, trademark, copyright or other right.
• Misleads people about where a message came from, or that you know is false or misleading.
• Pretends to be another person or business.
• Threatens the unity, integrity, defence, security or sovereignty of India, its relations with other countries, or public order.
• Encourages anyone to commit a crime, gets in the way of an investigation, or insults another country.
• Contains a virus or code meant to damage, disrupt or limit any computer system.
• Is an online game that harms its players or is not allowed under Indian law, or advertises or promotes such a game, or a platform that offers one, openly or in disguise.
• Breaks any other law.

If you learn that something on your store breaks these rules, remove it. If you cannot remove it yourself, for example a customer's review or comment, write to support@storemink.com.

3. What you may not do

Whatever you sell, you may not:

• Mislead customers about who you are, what you are selling, what it costs, what it is made of, or when it will arrive.
• Take payment for goods you cannot supply, or refuse a remedy the law gives your customer.
• Run a scheme whose returns depend on recruiting people rather than on sales, or make earnings or health claims you cannot back up.
• Create false urgency or scarcity, for example a countdown that restarts or a stock count that is not true; show a "was" price or MRP that is not real; hide charges until the last step; add items or services a customer did not choose; make cancelling hard; or use any other trick the law bans, such as shaming customers into a choice, asking again and again until they give in, confusing questions, adverts disguised as reviews or news, or advertising one thing and selling another.
• Post, buy, invent or selectively hide reviews or testimonials, or present AI-made people or quotes as real customers.
• Use your customers' data for anything other than running your store and the purposes you told them about, or sell it, or share it with anyone who does not need it for those purposes.
• Try to get into another store's data, probe or attack the platform, scrape it at a scale that slows it down, or reverse-engineer the software.
• Get around usage limits or what your plan includes, for example by opening extra accounts or stores to get more of a free allowance or other free benefits, or by selling Mink credits or sharing them outside your store.
• Upload malware, or use a store to phish or to pretend to be someone else.
• Add code that mines cryptocurrency, collects passwords or card numbers, or tracks shoppers against their choices.
• Connect a domain, phone number, payment account, messaging account or any other account that you do not own or are not allowed to use.
• Use the platform mainly to host files, run a link farm or manipulate search rankings, rather than to sell.
• Share a POS login or PIN, or let someone use a POS or dashboard account that is not theirs.

4. Email, SMS and WhatsApp

These rules apply to every email, SMS and WhatsApp message sent from your store, including automatic ones:

• Send marketing by email, SMS or WhatsApp only to people who agreed to receive it from your store. Order and service messages must be about a real order or account.
• When someone asks you to stop, in any words and by any route, including by phone or in person, stop sending them that kind of message. Do not get around a block or a suppression list.
• Some stop requests are recorded for you. On WhatsApp, a customer who replies STOP no longer gets offers from your store, though they still get updates about their orders. A customer can also switch off your WhatsApp order updates and offers in their account on your store. We do not read replies to your text messages. Any other request is yours to act on. If your dashboard cannot stop a kind of message to the person who asked, write to support@storemink.com.
• Our coupon emails go to the customers you choose. We do not check whether each one agreed to marketing, so choose only customers who did, and leave out anyone who asked you to stop.
• Unless your store sends email from its own domain, our email sending domain is shared with every other merchant. Spam sent from your store damages delivery for all of them, so we enforce this strictly.
• For SMS, use only message templates you have registered with Indian telecom operators, and keep promotional messages apart from service messages.
• On WhatsApp, follow Meta's WhatsApp Business policies and its Commerce Policy. Use each message template only for what it says it is, and give customers a way to reach a person.
• Do not use WhatsApp to sell or promote weapons or explosives, alcohol or tobacco, drugs whether prescribed or not, medical and healthcare products, protected wildlife, live animals other than livestock, adult products or services, real-money gambling, dating services, multi-level marketing, payday or similar loans, or real, virtual or fake currency, even if your store may sell some of these elsewhere.

If these rules are broken, Meta or we may pause your WhatsApp, and we may pause your other messages too.

5. Using Mink AI responsibly

You may not use Mink AI or our other AI features to make anything that would break this policy if you had made it yourself. In particular, do not publish AI-written claims about a product's effects, safety, ingredients or origin without checking them; do not present AI-written text as professional, medical, legal or financial advice; and do not use AI-written text or code to pretend to be another person or business.

Do not use AI images to show a product as different from what you sell, for example its colour, size, features, packaging or certification marks; to show a real person who has not agreed to it; to present AI-made people or scenes as real customers or real reviews; or to copy another brand's products, logos or photos. Do not upload photos of people unless they agreed. Do not remove or hide any label, watermark or other information that shows an image was made by AI.

Never use Mink AI, or any other tool on StoreMink, to make or change sexual material involving children; intimate or sexual images of a real person without their consent; obscene, pornographic, sexually explicit, vulgar or indecent material; material that invades someone's privacy, including their bodily privacy; fake documents or records; material about making or getting explosives, arms or ammunition; or images, audio or video that falsely show a real person's identity, voice, words or actions, or a real event that did not happen, in a way likely to deceive.

Misusing AI tools to make unlawful images, video, audio or text can be punished under Indian laws, including the Information Technology Act, 2000, the Bharatiya Nyaya Sanhita, 2023, the Protection of Children from Sexual Offences Act, 2012, the Representation of the People Act, 1951, the Indecent Representation of Women (Prohibition) Act, 1986, the Sexual Harassment of Women at Workplace (Prevention, Prohibition and Redressal) Act, 2013 and the Immoral Traffic (Prevention) Act, 1956. If you misuse them, we may at once remove the content and suspend or close your account, keeping a copy of the evidence; we may give your identity to a victim who complains, or to a person who complains for them, as the law allows; and we report offences the law requires us to report.

Do not put other people's personal data, passwords or payment details into a message, an attachment or a voice message to Mink AI unless your request needs them. Mink AI also reads what is on your screen each time you send it a message. Before what it reads leaves your screen, it hides the email addresses, phone numbers and postal addresses it recognises, but it may miss some, and names and order details are still sent. So use Mink AI on pages that show customer details only when your request needs them.

Images you attach to Mink AI are saved with your store's files, at a public web address that anyone can find and open, and can stay there until your store is deleted, even after the chat is deleted. Do not attach images of private documents or of customers' details.

Do not use voice features to record other people without telling them: what the microphone records is sent to a speech-to-text service to be turned into text.

If Mink AI answers your customers, keep your store's information correct, give customers a way to reach a person, and do not tell customers they are talking to a person when they are not.

Do not use Mink AI to copy another business's look so closely that customers could confuse you with it, or to copy its words, photos or logos.

Do not try to make Mink AI act outside what you were shown and approved, get another store's data out of it, or make it produce code meant to defeat the limits it runs under. Automating or scripting these features to use up allowance beyond normal interactive use is a breach of this policy.

6. Shared infrastructure and fair use

Our email sending reputation, rate limits and capacity are shared by every store. Behaviour that harms them for others, such as sustained abnormal load, mass automated requests, or sending patterns that lead providers to penalise us, may be limited or stopped even where no other rule in this policy is broken. Where a feature has a published limit, working around it is a breach. We may limit how often AI features can be used, to keep them working for everyone.

7. Intellectual property complaints

Anyone who believes a store on StoreMink is using their work, brand or listing without permission can write to support@storemink.com with the store address, what they own, where it appears, and a statement that they are the rights holder or are allowed to act for them. We may remove or disable the content while we look into it, and we pass the complaint to the merchant so they can respond.

If we remove your content after a complaint, we tell you, and you can reply with your side. Complaints are handled by our Grievance Officer, within the times in section 9.

Repeated complaints against the same store that prove to be valid may end that account.

8. How we enforce it

We may investigate suspected breaches of this policy. If you break it, we may remove content, suspend a store, switch off a feature, pause your WhatsApp or other messaging, or close an account.

Where practical and lawful, we will tell you what the problem is and give you a chance to fix it first. Where the risk to customers, to other merchants or to the platform is serious, we may act first and explain afterwards. We act without notice, within the time the law sets, when a court or government order requires it.

If you break these rules, we may remove content, or suspend or close your store, at once. Breaking the law may make you liable to a penalty or punishment under the Information Technology Act, 2000 or other laws. We may refer serious cases, such as fraud or harm to others, to the authorities, and where the law requires us to report an offence, for example under the Bharatiya Nagarik Suraksha Sanhita, 2023 or the Protection of Children from Sexual Offences Act, 2012, we report it.

9. Reporting a problem, and our Grievance Officer

To report a store or content that breaches this policy, write to support@storemink.com with the store address and what you have seen.

If you have a complaint about StoreMink, about something published on a store built on StoreMink, or about how we handle personal data, write to our Grievance Officer:

Anurag Goyal, Grievance Officer, STOREMINK LLP

Email: support@storemink.com

Registered office: Bala ji Colony, Faridkot, Punjab, India

Tell us who you are, how we can reach you, what the complaint is about, and the web address of the store or page it concerns.

We acknowledge every complaint within 24 hours and resolve it within 7 days. We resolve within 36 hours a request to remove content of a kind listed in section 2 of our Acceptable Use Policy, unless the only reason given is that the content belongs to someone else, infringes a patent, trademark, copyright or other right, or breaks any other law.

If content shows you, or a person you act for, fully or partly naked, with private parts exposed, or in any sexual act or conduct, or if it pretends to be you or that person, for example in a faked or morphed image, we remove it or block access to it within 2 hours of receiving your complaint. Write "Urgent" in the subject line so that we see it at once.

If you are not satisfied with our decision, or we do not resolve your complaint within these times, you can appeal to the Grievance Appellate Committee at gac.gov.in within 30 days.